RED BULL CITIES

Limited Edition Can Concept
By Parker Windatt

Red Bull Cities is a bold, design-driven concept that celebrates the energy, identity, and rhythm of the world’s most iconic cities—one can at a time. Each limited-edition can is reimagined through the cultural lens, visual style, and pulse of a specific urban hub, while maintaining the unmistakable Red Bull branding.

  • San Francisco features a pastel skyline with the Golden Gate Bridge cutting through coastal clouds, capturing the city's laid-back, tech-fueled optimism.

  • New York City explodes with graffiti-inspired typography and bold contrasts, reflecting its relentless pace and unapologetic confidence.

    NOT PICTURED:

  • Tokyo pulses with neon signage and cyberpunk edge, mirroring the city's kinetic, hyper-modern vibe.

  • Paris leans into elegance with soft pinks, romantic skies, and the Eiffel Tower rising above it all—a nod to timeless sophistication.

This concept blends art, culture, and brand identity into collectible packaging that invites fans to “taste the world”—starting with its most electric cities.

#MyCityHasWings

Turn fans into ambassadors. Let them show off what gives their city wings—whether it’s skateboarding through alleys, dancing on rooftops, or just vibing with the city’s energy.

HOW IT WORKS

Post a video or photo on TikTok/IG using your city’s Red Bull can

  • Hashtag: #MyCityHasWings + city tag (e.g., #SFHasWings, #TokyoHasWings)

  • Weekly winners featured on Red Bull’s socials

  • Monthly grand prize: VIP Red Bull experience or custom gear

Endless UGC (User-Generated Content)

Fans post their own photos/videos with the can = constant stream of authentic, creative, brand-aligned content Red Bull can repost and repurpose.

Local Hype, Global Scale

Each city becomes a content hub. People show pride in their home turf while being part of a global movement. That means high engagement and regional relevance at the same time.


Creative Variety

Skaters, dancers, creators, foodies—every subculture can show how their city “has wings.” It keeps the campaign fresh and lets the community steer the vibe.

Expandable Format

You can run it city-by-city, season-by-season, or spin it off into live events, creator collabs, and limited merch drops. It has long-term potential.